Lexus Durham was redesigned and rebranded as part of the Johnson Automotive collection to modernize the dealership and elevate the customer experience. The transformation reimagined all public-facing areas—including the showroom, guest lounges, snack areas, service drop-off, and vehicle delivery—to create a seamless journey for both sales and service guests. Emphasizing natural light, sustainable materials, and a refined layout that highlights the vehicles, the design delivers an inviting, memorable showroom that reflects the luxury and sophistication of the Lexus brand while strengthening customer connection and loyalty.
